This project unpacks how two features of late capitalism and the information age, entrepreneurialism and digitization respectively, have coalesced into a subjectivity, occupation, and way of life. Tech entrepreneurship is the work and labor of turning ideas about digital technologies into ‘value’ through products, markets, and the entrepreneurial life. Beginning from my doctoral studies till now, I have been following a range of people, ideas, and artifacts in a long term multi-sited ethnography to make sense of how tech entrepreneurship has become valued and valorized as a space of work and a mode of living in the Global South.